Cooper Parry: Our Culture is our Brand
April Homer shares how the accountancy brand approached what they wanted for their alumni program as they got started.
Swarovski's Alumni Communication & Engagement Strategy
Daria Pełeńska shares Swarovski's strategic approach to its alumni community, including its alumni value proposition, objectives and action plan.
The Power of Video
Raj Basi shares the ingredients behind the Forever Green & Gold Alumni network's success with sourcing and sharing employer brand video content.
Defining, Developing and Supporting the Role of Corporate Alumni Program Leaders
Dr Alison Dachner & Dr Erin Makarius share their research on defining the role of alumni program managers, integrating alumni programs into talent management, and supporting alumni program leaders.
Employer Brand at Activision Blizzard
Activision Blizzard King’s alumni program shows employees that even if they choose to leave, they’re still connected and are considered an important part of the organization.
From Applicants to Alumni - The Role of Culture in Sustaining Lifelong Connections
How engaging alumni in your company’s culture can strengthen networks, enhance brand reputation and support business growth.
Northwell Health - Bring Back the Boomerang
Exploring the benefits of using alumni networks for recruitment, and how Northwell Health effectively rehires former employees for better integration and retention.
Designing and Evaluating Corporate Alumni Networks for Success
Professors Erin Makarius and Ali Dachner offer practical insights and strategies to maximize the value of alumni networks within organizations.
Alumni Insights: The M&S Alumni Program
A close look at the journey of UK retailer Marks & Spencer. Discover the strategies and insights that have propelled M&S's alumni program to success.
The Importance of People
With a focus on the psychological aspects of employee value creation, Dr. Matt Call delves into the hidden potential of corporate alumni networks.
What is Success - and How to Measure It
If you're running an alumni network or planning to start one, it's essential to understand what success looks like and the critical steps to measure it.