How alumni drive revenue

People like to buy from people they know. Alumni are no different

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Consider this: alumni understand your business better than anyone else.

They are the best advocates for your brand that you could find. By keeping them involved through an alumni network, you’re setting the groundwork for a lifetime of business opportunities.

3 ways an engaged alumni program drives revenue

A Customer for Life

Our research shows that 83% of people in an alumni network would buy from their former employer and that they are 45% more likely to do so than those outside of an alumni network.

New Connections

We discovered that 79% of members would refer business to a former employer. The bigger your network, the larger number of business opportunities that will come.

Brand Ambassadors

Members of an alumni network are 41% more likely to advocate for their former employer than those outside of the network. An active and engaging network will turn alumni into brand advocates across the globe.

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Building an alumni program to drive revenue

Keep up your connections

Maintaining a community of your alumni means knowing where they’re working and who they’re working for – organizations that could become your clients. Perform detailed searches on your alumni network and get access to the opportunities you need.

Extend your reach

You want a network that picks up signals from the marketplace. Your alumni often go on to work for industry organizations, intermediaries and regulators. They’ll not only help to keep you informed: they help share your message and value proposition.

Social Initiatives

Leaning into the social aspect is crucial. Whether it’s an exclusive in-person dinner or a global webinar, we provide the tools to create compelling events everyone will want to attend.

Using Data

Perform detailed searches and segmentations on your alumni network data, enabling you to find the precise customers you need. Then develop automated customer acquisition campaigns and gain insights into which messaging drives sales.

EnterpriseAlumni | Revenue
Raya_Blakely_Glover

“In professional services, relationships are everything. Our alumni are a key place to start because they know us, they know our strengths, they know our culture. We recognized early on that this holds so much real value in business opportunities, which is why the Alumni Program sits within the Business Development team.” 

Raya Blakely-Glover Bird & Bird

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Frequently asked questions

Alumni networks are often an under-appreciated asset, offering benefits across talent acquisition, business development, and brand advocacy. From cost-saving rehires to valuable business referrals and loyal brand ambassadors, investing in a formal alumni program unlocks long-term growth and goodwill.

They’re also great for mentor programs, network intelligence, your employee engagement and contributing to employee resource groups.

An alumni management platform lets you keep communication smooth and organized while staying connected with former employees, such as by letting you segment, search, and target with appropriate messages. It also makes it easy to share updates, job openings and events, while also tracking how alumni help with your business, recruitment and engagement metrics.

Making your community alumni-centric is key to growing and engaging it successfully!

Offer a personalized newsfeed, exclusive perks, and actively support their careers with networking events, learning opportunities, targeted job listings, and tools to help them grow professionally.

We prioritize security and data privacy with a dedicated team ensuring compliance with the highest standards, including SOC 2 Type 2, CyberEssentials+, and ISO/IEC 27001. Our robust Information Security Management System (ISMS) protects your data and reinforces our commitment to unparalleled security.

A dedicated alumni community manager makes a big difference to program success. They can drive engagement, foster relationships and significantly enhance the user experience. They can also actively identify opportunities and connect your alumni with relevant resources.

Perhaps you don’t have the time or internal resource? Our Managed Services brings together the most experienced alumni managers in the industry to grow, engage and run your network for you.