How alumni enhance your employer brand

Turn alumni into lifelong advocates

Your employer brand is crucial in today's competitive job market. From Glassdoor ratings to word-of-mouth reviews, ensure your organization maintains control over its employer brand narrative.

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Your alumni, who have contributed to building your company culture, brand and successes, are naturally your top advocates.

3 ways an engaged alumni program improves your brand

Improve your Employer Value Proposition

Showing you value your alumni will prove you value your employees' lifetime experience. Offering exclusive resources, events and content to your alumni sets you apart and establishes you as employer of choice in your industry.

A Channel for Advocacy

Creating a strong bond with your alumni turns them into brand ambassadors. Do this by keeping them up to date with what’s going on within the business, offering them opportunities and rewards, or bringing them back into the organization through networking events.

Manage your Message

Whether it’s on LinkedIn or Glassdoor, your alumni are already talking about you: make sure you’re leading the conversation. Stay in front of the news agenda and hearsay by sharing the right messages at the time, place and manner that suits you best.

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Building an alumni program to improve your employer brand

Targeted Messaging

Groups, lists and a personalized feed allows you to target your content to specific alumni based on their unique data, such as their current and past employment data, as well as their interactions within the network. You can also reach them directly through content and events management features.

Alumni Offers

Seeing how you treat employees who have left goes a long way in showing how you value your future employees. A marketplace allows you to sustain the relationship by offering perks, promotional materials, continued education programs or referral rewards.

Be Always to Hand

Reach your alumni directly by getting a branded app on to their mobile phone. They can access all features on the move, from receiving targeted messages, alumni search and event information. You get direct access to an audience receptive to the brand message you want to broadcast.

Manage your online reputation

Your alumni program provides valuable insights into what your former employees are saying about your organization. Our platform enables them to rate their experience, address any concerns so you can proactively resolve issues, and encourages the most satisfied alumni to leave positive reviews on Glassdoor.

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charles_severs

“The reason and the power for an Alumni Program is that our people are our best brand ambassadors. If we make the Alumni Program reflective of our cultures and our values, and we can have the thousands of our alumni talking in their organizations about how we’re doing and what we do: there's nothing more powerful than that.”

Charles Severs DLA Piper

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Frequently asked questions

Your alumni are already shaping how the market sees you – on Glassdoor, on LinkedIn, and in conversation with the candidates, clients and commentators you want to reach next.

A connected alumni network gives you a credible, organic voice telling your story in places marketing alone cannot, and an early signal when reputation risks emerge. Their endorsement carries weight precisely because it is no longer paid for.

 

A platform gives you a direct channel to the people most qualified to speak for you. You can share the stories, milestones and content you want amplified, segment by audience, geography or seniority, and see what actually cuts through. It also gives marketing and HR leaders a clearer view of how alumni sentiment is shaping your employer reputation over time.

Making your community alumni-centric is key to growing and engaging it successfully!

Offer a personalized newsfeed, exclusive perks, and actively support their careers with networking events, learning opportunities, targeted job listings, and tools to help them grow professionally.

We prioritize security and data privacy with a dedicated team ensuring compliance with the highest standards, including SOC 2 Type 2, CyberEssentials+, and ISO/IEC 27001. Our robust Information Security Management System (ISMS) protects your data and reinforces our commitment to unparalleled security.

A dedicated alumni community manager makes a big difference to program success. They can drive engagement, foster relationships and significantly enhance the user experience. They can also actively identify opportunities and connect your alumni with relevant resources.

Perhaps you don’t have the time or internal resource? Our Managed Services brings together the most experienced alumni managers in the industry to grow, engage and run your network for you.