April Homer shares how the accountancy brand approached what they wanted for their alumni program as they got started.
With a small budget and limited resources, Cooper Parry leveraged creativity and cultural alignment to build a program that reflects their vibrant and unconventional brand. As a firm known for defying accountancy stereotypes, they’ve infused their alumni engagement strategy with the same energy, ensuring that former employees remain part of the fun, innovative Cooper Parry experience.
Learn how they approached challenges like aligning their alumni program with company culture, maintaining a consistent brand voice, and actively involving alumni in shaping the community’s future. This thoughtful and transparent strategy is already yielding results, fostering goodwill, and reinforcing the company’s “once a CP’er, always a CP’er” ethos.
Whether your focus is brand alignment, building trust or crafting an alumni experience that’s as unique as your organization, this video offers inspiration for creating a thriving and meaningful alumni program.