Raj Basi shares the ingredients behind the Forever Green & Gold Alumni network's success with sourcing and sharing employer brand video content.
Harrods’ Employer Brand Manager Raj Basi takes us behind the scenes to showcase how they’ve harnessed the magic of video storytelling to elevate their employer brand and alumni program, Forever Green and Gold. With a combination of humor, creativity and strategic focus, Harrods demonstrates the remarkable potential of video content to engage, inspire, and reconnect both current and former employees.
Key takeaways include spotlighting the unique stories and characters that make a brand special, making the most of your marketing assets and output, and exploring different formats, from full-length stories to playful gifs, to engage your audience across platforms.
With an in-house approach powered by two digital content specialists, Harrods proves that impactful video content doesn’t require massive resources—just a commitment to creativity, authenticity, and a deep understanding of your audience.