Professors Erin Makarius and Ali Dachner offer practical insights and strategies to maximize the value of alumni networks within organizations.
Professors Erin Makarius and Ali Dachner delve into their insights based on extensive interviews with professionals in the field of Corporate Alumni Management, offering practical insights and research-backed strategies to maximize the value of alumni networks within organizations.
Erin and Ali discuss various components that contribute to a successful alumni program, including tracking and analyzing data, recognizing achievements, allocating resources, information sharing, learning and development initiatives, and socializing and networking opportunities.
They stress the importance of measuring attitudes, behaviors, and results related to alumni engagement. They also introduce a framework that categorizes alumni into various types based on their behaviors and the cost of their turnover, helping organizations tailor their strategies to each category.
Read their cited report from the Harvard Business Review: https://enterprisealumni.com/research/departing-employees-into-loyal-alumni
And from Organizational Dynamics: https://enterprisealumni.com/blog/follow-the-trails-a-path-to-systematically-designing-corporate-alumni-programs
Watch recording