How Genentech builds sustainable executive sponsorship for its alumni program.
Some of the time, executive sponsors sign off on your alumni program and disappear. Genentech's Joe Ham-Silvestre built a system that keeps them coming back – not out of obligation, but because the program delivers direct value to their own strategic goals.
Joe walks through how he mapped Genentech's alumni pillars - Talent, Business Development and Industry Influence - to individual leaders' objectives, creating a "triple win" framework. He shares how a casual bar meetup at the JP Morgan Healthcare Conference grew into a 450-strong C-suite alumni reception, how that network delivered a C-Suite boomerang, and what happened when a key executive champion retired, forcing him to build a succession plan for sponsorship itself.
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