Brand-Building Through a Creative Alumni Network
April 24, 2024 at 11:00 AM ET

Brand-Building Through a Creative Alumni Network

'Rebels of accountancy' Cooper Parry discuss the important role for creativity in building an outstanding culture and effective employer brand.

Cooper Parry are not only one of the fastest-growing firms of accountants and business advisers in the UK, but also repeatedly make the list of the UK’s 100 Best Companies to Work For. Now they're sharing their unique approach to creating an engaging alumni brand that really stands out.

Cooper Parry has recently catapulted its alumni network into the spotlight, resonating with thousands of former employees and generating a substantial buzz within their professional community.

The talented team behind this explosive launch has agreed to share insights into their journey—revealing the core values that guided their efforts, the inspiration that fueled their innovative approach and the meticulous steps taken to seamlessly integrate their alumni network as a natural extension of their existing brand.

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