Alumni Research: Corporate Alumni Engagementby Community Admin in Alumni Research | Last Edited: 17th May 2019
The Corporate Alumni Engagement study was undertaken to research the various stakeholders that engage in a companies Alumni network and the value drivers/needs that generated engagement and value for both the former employee and the organization.
The study recognized that Alumni platforms often have 5 different generations of stakeholders (from early career to retiree) and each has a different segment of Alumni with their own set of values they are seeking by engaging with their former employer.
The State of Corporate Alumni was the first data-driven deep dive into the community of an organizations former employees.
Corporate Alumni Engagement Findings
- Delivering Alumni Value
Alumni value “Alumni to Alumni” business opportunities including the ability to find specific knowledge, sales opportunities and networking.
- New Recruits
A major contributing factor to the development of an Alumni Program is to highlight to new recruits the organizations career-long support of their employees.
- Mobile vs Desktop
A majority of new users signup / access the platform for the first time via desktop (at work) but re-engage via mobile devices (after work)
- What They Don’t Need
Alumni said they saw very little value in generic resume builders, a long list of job openings or generic firm news they can find on google.
- What They Do Need
Alumni overwhelmingly placed value in continued education and opportunities to access knowledge, insights and skills.
- Boomerang Hires
Alumni are not looking for a job feed and to have to “submit a resume” and instead are looking to be recruiting and a white glove program to return to the organization.
- Community & Volunteering Opportunities
Alumni are keen to stay involved in Affinity/ERG groups such as sustainability, diversity or other community led efforts such as volunteering.
- What They Miss
Alumni recognized that they miss the deep knowledge, insights and access to resources they had at their disposal at the organization.
The results of the study enabled customers to view insights and analytics relevant to the “career arc” stage of their Alumni user and develop differing experiences for each. It also provided customers with a clear understanding of where to focus their strategy and priorities around Alumni engagement.
In 2019, EnterpriseAlumni interviewed Alumni Leaders at KPMG & Coca-Cola to learn how they approach Alumni Engagement – view the recording here