Setting Your Alumni Program Objectives

Too many alumni programmes struggle to gain traction because they lack a clear vision, measurable goals, or stakeholder buy-in. This guide helps you avoid those pitfalls by walking you through the foundational steps every programme manager needs to take.

Whether you're building a business case, aligning with internal teams, or defining what success looks like, this guide gives you the tools to do it with confidence.

What You’ll Learn:

• Understand the dual value proposition: what your business gains and what your alumni want.
• Write a compelling vision statement that aligns stakeholders and energises your community.
• Identify key departments and how alumni can support their goals.
• Get practical metrics and examples to track progress and prove ROI.