Stop guessing. Start listening: the Corporate Alumni Manager’s Guide to Discovery Surveys that turn insights into impactful programs.
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Corporate alumni programs can underperform because they skip the most important first step – listening to their alumni.
Before setting goals or defining your vision, you need clear data on what your alumni actually value.
This Best Practice Guide walks you through how to run a corporate alumni discovery survey that uncovers alumni needs, preferences, and motivations – and how to turn those insights into an engagement program they’ll want to join (and keep coming back to).
Whether you’re launching a new corporate alumni program or refreshing an existing one, you’ll learn how to:
- Make the discovery survey your first strategic move
- Design a survey that delivers actionable insights
- Avoid the common survey traps
- Turn survey data into measurable impact