Keeping an active pipeline of alumni to spotlight means you'll never run out of interesting content.
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Alumni programs can miss out on the power of storytelling because their spotlights read like résumés instead of engaging, shareable narratives. This guide helps you avoid that trap by showing you exactly how to create alumni stories that inspire, connect, and amplify your program’s reach.
Whether you’re featuring a recent graduate or a long-retired executive, this step-by-step playbook shows you how to find the right alumni, ask the right questions, and turn their memories into compelling spotlights that drive sign-ups and strengthen community ties.
What You’ll Learn:
- The true purpose of an alumni spotlight .
- How to identify and approach alumni for a feature, with email templates and conversation prompts that get them excited to participate.
- Storytelling techniques that work.
- Best-practice tips for maximum visibility, including how to get featured alumni to share their story on social media (and spark new sign-ups).