Corporate alumni programs can underperform because they skip the most important first step – listening to their alumni.
Before setting goals or defining your vision, you need clear data on what your alumni actually value.
This Best Practice Guide walks you through how to run a corporate alumni discovery survey that uncovers alumni needs, preferences, and motivations – and how to turn those insights into an engagement program they’ll want to join (and keep coming back to).
Whether you’re launching a new corporate alumni program or refreshing an existing one, you’ll learn how to: