How to Launch a Successful Referral Campaign

Referral campaigns are one of the most energising ways to grow your alumni network. They tap into the power of personal connections, spark community spirit, and can create momentum. This guide shows you how to turn that potential into real results by launching a referral campaign that’s strategic, inclusive, and built for impact.

Whether you're activating current employees or alumni, this guide gives you the tools to build buzz, drive registrations, and create a sense of community – all on a low budget and without overwhelming your team.

What You’ll Learn:

• When to tap into current employees vs. alumni, and how to tailor your approach to each.
• Incentive formats that work best for your goals.
• Templates that make it easy for referrers to spread the word.
• How to keep momentum going throughout your campaign.