Your corporate alumni network is a valuable business asset – yet many companies underutilise it. By keeping former employees engaged, you create a community that can drive talent rehires, referrals, partnerships, and brand advocacy.
One of the most effective ways to promote your corporate alumni network is through LinkedIn. Here are some reasons why and how you can make it happen:
Why Promote Your Corporate Alumni Network on LinkedIn
- LinkedIn is the world's largest professional networking platform with over 1 billion users.
- Many professionals use LinkedIn to stay connected with former colleagues, making it an ideal platform for alumni network promotion.
- LinkedIn offers a range of advertising options that can be used to promote your alumni network to a targeted audience.
- Cost-effective reach: organic content can deliver significant exposure without paid media spend.
3 Proven Ways to Promote Your Alumni Network on LinkedIn
1. Paid Campaigns
Use Sponsored Content, Message Ads, or Dynamic Ads to target:
- Former employees by role, location, or industry
- Related audiences, like peers or professional groups
2. Direct Outreach
Send personalised LinkedIn messages to former employees inviting them to join. Include:
- A clear value proposition (“Here’s what you’ll gain…”)
- A direct link to join
3. Organic Campaigns
Leverage your company’s LinkedIn page to:
- Share alumni spotlights and career updates
- Promote exclusive events or opportunities
- Encourage current employees to tag or mention former colleagues
Getting Internal Buy-In
- Work with your company's internal communications team to promote your alumni network to current employees.
- You can also encourage current employees to invite former colleagues to join the network.
- Encourage company leaders to participate in the alumni network to demonstrate their support and to encourage others to join
How to Measure Success
- Use LinkedIn analytics to track engagement with your company's page and posts.
- Track the number of new members who join the alumni network each month.
- Survey members to gather feedback on the network and adjust content or activities accordingly.
The bottom line is that promoting your corporate alumni network on LinkedIn is a smart move. With a huge user base and a range of advertising options, LinkedIn offers a cost-effective way to reach a targeted audience. By using a combination of paid campaigns, direct messages, and organic campaigns, and by working with your company's internal communications team, you can drive alumni engagement, and turn that engagement into tangible business value.