Affinity to an organization must be earned and must be nurtured for it to become of value.
Creating a meaningful and valuable experience for both the organization and the user ensures a life long relationship.
They are students for one to six years and alumni for the rest of their lives, yet it is their years on campus (or perhaps online) that form the foundation of their relationship with the school.
The legacy method of engaging Alumni to meet a donation quota is not working and fundamentally places the institution into a conflict of interest, surely the team responsible for creating the community and delivering engagement cannot be quota-carrying.
EnterpriseAlumni understands what it takes to deliver a truly engaging and successful Alumni Community, building the program with the Alumni, not for them.
A new breed of University Alumni Programming is being delivered focused on four core value drivers:
- Recognize the Different Alumni Generations:
From high school graduates starting to think about college, to retirees who are no longer in the workforce and graduated 50+ years ago, and everyone in between. A critical component to a successful Alumni Strategy is recognizing the different needs of each stakeholder and delivering a contextual and relevant experience.
- Focus On Value:
How can we help you, how can we deliver you information, people, opportunities, learning or resources to further your career, your interests or your life. This is how every conversation starts. An Alumni platform must, at its core, serve the community and it is this balance of 51/49 that leads to organization outcomes.
- Recognize Donation vs Donation:
Not all money is equal and not all donations should be treated the same. A first-year graduate with student debt should be trained on how to donate and should be provided alternatives to cash donations, such as volunteering or other opportunities. Rethinking donations to be a maturity cycle over a lifetime.
- Deliver An Honest Relationship:
Does everyone in the organization and the Alumni community have the same view on the purpose and objectives of the Alumni program? Aligning the goals, and providing transparency leads to more innovation and feedback from your community on how to achieve those goals.
EnterpriseAlumni is the market-leading Alumni Engagement platform delivering both a platform and a customer success team dedicated to achieving and aligning to your organizational goals.