Lufthansa Expands Alumni Relationships Program

by Community Admin in In The News   |    Last Edited: 03rd April 2021

Lufthansa Group goes live with EnterpriseAlumni to manage, engage and maintain their Alumni Relationships across the organization and its subsidiaries.

LOS ANGELES, Dec. 13, 2016 /PRNewswire/ — EnterpriseAlumni, the market-leading Alumni Management Platform to Enterprises across the globe, today announced that Lufthansa Group has successfully deployed their EnterpriseAlumni platform. This will transform their talent supply, create meaningful relationships with their Alumni and Retirees and empower employees to better interact with this invaluable, extended community.

Lufthansa embrace and understand the value of fostering meaningful Alumni relationships and extend many of the perks enjoyed by employees to their Alumni, such as exclusive offers, deals, and discounts as well as access to events and opportunities to their community spread across the world. Alumni can also explore relevant learning content, the alumni directory and a careers portal, to view appropriate opportunities.

Lufthansa Alumni - At A Glance

Combined with its subsidiaries, Lufthansa is the largest airline in Europe and is at the forefront of defining the aviation market. With 120,000 employees and a burgeoning alumni community, ensuring their culture and values can be shared requires an accessible and engaging portal.

To secure Lufthansa Group’s competitiveness, to guarantee its future viability and to expand its position in the growing market of civil aviation, the Company recently launched the strategic program “7to1 – Our way forward”. One of the seven key action areas defined by this internal initiative is “Innovation and digitalization”. The campaign aims to make the Lufthansa Group the benchmark again and thus the first choice in aviation for customers, employees, shareholders, and partners.

Lufthansa chose the solution as they were seeking a platform with native integration into their SAP and SuccessFactors footprint that could deliver true platform integration, automate workflows, ensure a single source of truth and natively access Alumni data within their business applications.

Built atop the robust, secure and managed cloud provided by SAP Hana Cloud Platform, this enabled rapid deployment of the solution into Lufthansa with minimum change management and an accelerated time to value:

Comments on the News
“Our accelerated growth over the past few months shows the expanding demand for an intelligent Alumni management platform that manages the enterprise’s need to foster and maintain stronger alumni relationships with their community and that natively integrates and extends their existing technology investments,” said James Sinclair, Principal, EnterpriseAlumni. “Companies want to deliver their Alumni community a valuable and enriching post-career experience. In doing so, this has been shown to drive sales, recruitment and business opportunities too. There is no greater pool of talent that know about your business but do not currently work for you than your alumni.”

Lufthansa Group:
“The HR world is changing. It is becoming increasingly digital, agile, and is no longer about employment for life but rather the lifecycle of employment. Our new Alumni Platform is a strong signal that Lufthansa not only accepts but embraces this change of culture. EnterpriseJungle’s platform strongly supports us in strengthening our alumni relationships with our former employees” said Patrick F. Poetzsch, Director Lufthansa Alumni Program.

“The days of cutting all ties when someone moves on are over. Maintaining an active network of alumni serves several purposes, from keeping a connection warm for the possibility for that person to return sometime in the future, with new skills and experience, to filling contract roles with someone who already knows your business. Perhaps even more importantly, not just future boomerang employees, alumni are also potentially your customers as well as a source of other new customers when they feel connected to your brand.” said Mike Ettling, President, SAP SuccessFactors

See EnterpriseJungle at SuccessConnect 2017
Experience EnterpriseJungle and the power of the Alumni Management platform to create personalized and engaging Alumni Relationships to drive business forward at SuccessConnect 2017. Las Vegas – April 3-5 2017, London – June 12-14 2017

About EnterpriseJungle
EnterpriseJungle is a Los Angeles, California based HR tech-focused enterprise software company. The company builds innovative SaaS-based applications that extend existing human capital management investments. In particular, they are transforming Alumni into a compelling competitive advantage with hero product SAP Alumni Management by EnterpriseJungle which helps customers manage Alumni Relationships to increase talent pools and reduce internal costs. Alumni are a competitive advantage for HR, expanding and transforming talent supply through boomerang hires (as well as other benefits such as marketing, evangelism & sales). For more information, visit

About Lufthansa Group
The Lufthansa Group is a global aviation group with a total of 540 subsidiaries and equity investments, which in the financial year 2015 were organized into the Passenger Airline Group, Logistics, MRO, Catering and Other business segments. All the segments occupy a leading position in their respective markets. For more information, visit

About SAP SuccessFactors
People are the heartbeat of every organization and great business results start with great people. When people are all-in, feeling supported, trained, rewarded and motivated, they do what it takes to win. As the leading cloud-based HCM Suite, SAP SuccessFactors helps more than 6,000+ customers, and 45+ million cloud application subscribers, across more than 60 industries in over 177 countries tap into this heartbeat. For more information, visit

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