Webinar Recap: Retail Spotlight – Why Maintaining Relationships with Alumni Matters

by Alumni Content in Alumni Leaders Podcast, Video   |    Last Edited: 28th February 2022

Thank you to our guest speakers:

Five Things We Learnt Today:

Alumni should be on everybody’s radar …

“Great colleagues mean greater customer service, greater products and more customers. It costs to recruit and train people, so we spend lots to keep our colleagues and ex-colleagues content …”

Alumni are a marketing army …

“Word of mouth is the most powerful form of marketing. If people have fond memories of working somewhere, they remain advocates. If you want to know what it’s like to work at a company, you’re probably going to ask someone who has worked there …” – George MacDonald

Alumni will keep you grounded …

“Alumni keep you honest. They remember the business at its very best, but will also tell it like it is. When companies lose their way, it’s usually because they’ve lost sight of that fundamental appeal …” – George MacDonald

Alumni is the modern way forward in business …

“The fact that we’ve focused on alumni is symptomatic of the fact that M&S have genuinely started thinking much more all our people. Even calling it M&S Family is a sign of being more modern in every way …” – Victoria McKenzie-Gould

Alumni are brand ambassadors …

“Our alumni are brand ambassadors. The will recommend jobs and want to come back to work for us. So they are a great focus group …” – Victoria McKenzie-Gould

Presenters:

Victoria McKenzie-Gould, Director of Corporate Communications at Marks & Spencer
George MacDonald, Executive Editor at Retail Week
Emma Sinclair MBE, CEO at EnterpriseAlumni