When we speak to customers starting a journey or conversation around embracing and creating an Alumni community, the conversation starts in recruitment. That’s where the budget normally lives and where the obvious value drivers such as reduce time to fill / reduce agency fees are immediately associated. Alumni as a talent pool.
However one cannot look at the Alumni community in such a transactional way. No hub will go live only to have a herd of former employers stampeding to return to the company.
Instead, the Alumni community and their needs must to be put first, with community creation a priority. A passionate fighter needs to be tasked with questioning every decision the organization makes to ensure those decisions create genuine value for the Alumni. Only then when you have an established community that you embrace and value do those important secondary and tertiary benefits become apparent.
Here is a great piece from @DavidSpinks about what it takes to build a community and the most important lesson is Number 1…..
“You don’t launch a community”
|How to Build a Community from Scratch Six lessons to help you launch a thriving online community.|